| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
StoryChief is a content marketing platform for planning, creating, and distributing content across multiple channels. It offers collaborative writing, SEO optimization, and multi-channel publishing from one platform. |
| Pricing |
Paid (Custom pricing) |
Paid ($40-500/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multi-channel publishing
- collaborative editor
- SEO assistant
- content calendar
- approval workflows
- analytics
- social media scheduling
- employee advocacy
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent multi-channel publishing
- Good collaboration features
- SEO built-in
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited social features compared to dedicated tools
- Smaller user base
|
