| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Stripe's subscription management and recurring billing solution with smart retries, proration, and revenue recovery. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (0.5-0.8% per recurring charge) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Subscription management
- Smart retries
- Proration
- Coupons
- Revenue recovery
- Customer portal
- Invoicing
- Usage-based billing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep Stripe integration
- Smart retry logic
- Great documentation
- Usage-based billing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Only for Stripe payments
- Per-charge fee adds up
- Less feature-rich than Chargebee
- Limited reporting
|
