| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A technology company building financial infrastructure for the internet with payment processing, billing, and financial tools. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (2.9% + 30c per transaction) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Payment processing
- Subscription billing
- Invoicing
- Revenue recognition
- Tax calculation
- Financial reporting
- Connect marketplace
- Radar fraud prevention
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best developer experience
- Comprehensive APIs
- Global payments
- Revenue recognition
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Per-transaction fees
- Complex for simple needs
- Account holds reported
- No phone support on basic plans
|
