| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email design platform with drag-and-drop and HTML editor, 1500+ templates, and export to 80+ email clients. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email design
- 1500+ templates
- AMP emails
- HTML editor
- Brand guidelines
- Modules library
- Export to ESPs
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Huge template library
- AMP support
- Multiple export options
- Free plan
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Design tool only
- No sending
- Learning curve for advanced
|
