| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern authentication platform offering passwordless login, OAuth, MFA, and session management with developer-friendly APIs. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$249/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Passwordless auth
- OAuth
- MFA
- Session management
- Device fingerprinting
- Biometrics
- Email magic links
- SDKs
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Passwordless focus
- Good DX
- Flexible authentication
- Modern approach
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer platform
- Smaller community
- Can be expensive
- Limited UI components
|
