| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The world's most popular open-source CRM, offering enterprise-grade features as a free alternative to Salesforce. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (self-hosted)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales automation
- Marketing campaigns
- Reporting
- Workflow automation
- Customer portal
- REST API
- Custom modules
- Case management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Completely free
- Enterprise features
- Active community
- No vendor lock-in
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires technical setup
- UI is dated
- Limited official support
- Hosting costs extra
|
