| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one white-label business management platform combining CRM, project management, invoicing, and client portals. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- White-label CRM
- Client portal
- Project management
- Invoicing
- File sharing
- Marketing automation
- Appointment scheduling
- LMS
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- White-label capability
- All-in-one
- Lifetime deal available
- Client portal
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Jack of all trades
- Basic CRM features
- Can be overwhelming
- Limited depth per module
|
