| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-49/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pop-ups
- Welcome mat
- Smart bar
- Scroll box
- Share buttons
- Heat maps
- List builder
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free tier
- Easy setup
- Multiple capture types
- WordPress plugin
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Branding on free
- Limited features
- Can slow site
|
