| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A loyalty and referral program app for e-commerce with customizable campaigns and social media rewards (now part of Yotpo). |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $29/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Points program
- Referral campaigns
- Social rewards
- Custom campaigns
- Shopify integration
- Analytics
- Email integration
- VIP tiers
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Flexible reward options
- Social media integrations
- Part of Yotpo ecosystem
- Good for small stores
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Now part of Yotpo
- Limited standalone support
- Basic analytics
- Fewer updates as standalone
|
