| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Tableau is a powerful data visualization and business intelligence platform that helps people see and understand their data. It connects to virtually any data source and creates interactive dashboards and reports. |
| Pricing |
Paid (Custom pricing) |
Paid ($15-75/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Interactive dashboards
- drag-and-drop interface
- data connectors
- calculated fields
- mapping
- storytelling
- collaboration
- mobile support
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry-leading visualizations
- Intuitive drag-and-drop
- Vast connector library
- Strong community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for teams
- Requires training
- Performance issues with large datasets
- Desktop app needed for full features
|
