| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Tailwind Create is an AI-powered design tool within Tailwind that generates hundreds of personalized social media post designs instantly. It uses your brand assets to create on-brand visuals automatically. |
| Pricing |
Paid (Custom pricing) |
Paid ($14.99-79.99/mo (included with Tailwind)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI design generation
- brand customization
- bulk design creation
- social media sizing
- template personalization
- color matching
- font pairing
- instant downloads
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Generates many designs quickly
- Brand-consistent output
- Time-saving
- Integrated with Tailwind
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires Tailwind subscription
- Designs can feel similar
- Limited customization per design
|
