| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
AI-powered workspace for teams combining tasks, notes, mind maps, and real-time collaboration with AI agents. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-19/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- AI agents
- Tasks
- Notes
- Mind maps
- Video chat
- Templates
- Automations
- Workflows
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- AI-powered
- Multi-format workspace
- Collaboration
- Templates
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be overwhelming
- Newer platform
- AI quality varies
|
