| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A smart sales CRM that provides intelligent insights and seamless integrations to help teams close more deals. |
| Pricing |
Paid (Custom pricing) |
Subscription ($11-$63/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead scoring
- Pipeline management
- Sales analytics
- Email integration
- OpenAPI
- Reporting
- SmartDialer
- Lead capture
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Good analytics
- Affordable
- Clean interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller user community
- Limited marketing features
- Fewer integrations
- Basic customization
|
