| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A European CRM and work management platform combining sales, invoicing, and project management for SMBs. |
| Pricing |
Paid (Custom pricing) |
Subscription ($37.50-$60/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Invoicing
- Project management
- Time tracking
- Meeting scheduler
- Email integration
- Deal management
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one for European SMBs
- Strong invoicing
- Project management included
- GDPR compliant
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Primarily European market
- Limited US presence
- Basic CRM features
- Can be pricey
|
