| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern employer branding and ATS platform with a built-in career site builder and candidate relationship management. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Career site builder
- ATS
- CRM
- Analytics
- Referral management
- Automation
- Custom workflows
- GDPR compliance
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Beautiful career sites
- Modern interface
- Good employer branding
- GDPR built-in
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Custom pricing
- Fewer integrations
- Limited reporting
- Smaller market presence
|
