| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Project management platform built for client work with time tracking, budgets, and workload management for agencies. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-25.99/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Project management
- Time tracking
- Budgets
- Workload
- Resource scheduling
- Client portal
- Invoicing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for agencies
- Time tracking included
- Client portal
- Budget tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Less feature-rich
- Smaller community
- Interface dated
|
