| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A mobile-first CRM popular in India for telecalling teams that combines auto-dialing with WhatsApp and lead management. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-$30/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Auto dialer
- WhatsApp integration
- Lead management
- Call recording
- Team tracking
- Reporting
- Cloud telephony
- Mobile-first
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Built for telecalling
- WhatsApp integration
- Affordable
- Popular in India
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- India-focused
- Basic CRM features
- Limited international appeal
- Mobile-only focus
|
