| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one small business management platform combining CRM, marketing, payments, and customer communication tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($228-$533/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Online presence
- Marketing automation
- Payment processing
- Social media
- Appointment scheduling
- Reviews management
- Document storage
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one for small business
- Marketing included
- Payment processing
- Review management
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Primarily US market
- Long contracts reported
- Can be overwhelming
|
