| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer service platform combining live chat, chatbots, and email marketing for e-commerce and small businesses. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$499/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Live chat
- AI chatbots
- Email marketing
- Visitor tracking
- Shopify integration
- Canned responses
- Chatbot builder
- Multi-channel inbox
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good free plan
- Easy chatbot builder
- Multi-channel support
- Affordable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- AI chatbot costs extra
- Limited on free plan
- Can be slow
- Advanced features need higher plans
|
