| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Employee time tracking and productivity monitoring software with screenshots, web and app usage tracking, and payroll. |
| Pricing |
Paid (Custom pricing) |
Subscription ($7-20/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Time tracking
- Screenshots
- Web monitoring
- App usage
- Payroll
- Distraction alerts
- Client login
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Detailed monitoring
- Payroll integration
- Client access
- Productivity insights
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very invasive monitoring
- Privacy concerns
- Employee resistance
|
