| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A lightweight employee engagement platform with quick pulse surveys, peer recognition, and anonymous suggestions. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $5/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pulse surveys
- Peer recognition
- Anonymous suggestions
- Cheers for peers
- Performance management
- Analytics
- Coaching tools
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Quick easy surveys
- Good recognition features
- Anonymous suggestions
- Lightweight
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- Smaller platform
- Basic reporting
- Feature development slow
|
