| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A global payables automation platform for mass payments, tax compliance, and accounts payable workflow management. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Mass payments
- Global payables
- Tax compliance
- AP automation
- Supplier management
- Payment reconciliation
- Multi-currency
- ERP integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Global payment capabilities
- Strong compliance
- Tax form automation
- Mass payment efficiency
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Enterprise-focused
- Complex setup
- Limited for small businesses
|
