| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Business playbook and training platform for documenting processes, onboarding employees, and scaling company knowledge. |
| Pricing |
Paid (Custom pricing) |
Subscription ($300-custom/yr) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Process documentation
- Training
- Onboarding
- Role assignments
- Testing
- Screen recording
- Templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good for onboarding
- Process documentation
- Easy to use
- Training features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Training focused
- Limited outside onboarding
|
