| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
General automation platform for scaling businesses with visual workflow builder and deep API integrations. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Visual builder
- Universal connector
- Branching logic
- Error handling
- API
- Templates
- Merlin AI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful automation
- Universal connector
- Good for complex workflows
- Enterprise
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Enterprise focused
- Learning curve
|
