| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
End-to-end encrypted cloud storage for businesses with zero-knowledge encryption and Swiss data privacy. |
| Pricing |
Paid (Custom pricing) |
Subscription ($14-24/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- E2E encryption
- Zero-knowledge
- Swiss hosting
- File sharing
- eSign
- DRM
- Compliance
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best-in-class encryption
- Swiss privacy
- Zero-knowledge
- Compliance
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited free tier
- Fewer integrations
|
