| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive PEO and HR platform providing payroll, benefits, compliance, and risk mitigation for small and medium businesses. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- PEO services
- Payroll
- Benefits
- Compliance
- Workers comp
- Risk mitigation
- HR consulting
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Access to enterprise benefits
- Strong compliance
- HR consulting
- Risk management
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- PEO model limits control
- Contract requirements
- Support varies by region
|
