| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source CRM alternative to Salesforce that is modern, customizable, and community-driven. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (self-hosted)-$9/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Open source
- Contact management
- Pipeline management
- Email integration
- Custom objects
- Task management
- API
- Timeline view
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source and transparent
- Modern tech stack
- Self-hosting option
- Active community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Early stage product
- Limited features vs mature CRMs
- Small team
- Fewer integrations
|
