| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud communications platform offering APIs for SMS, voice, video, email, and authentication services. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (Pay-per-use) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- SMS API
- Voice API
- Video API
- Email (SendGrid)
- Verify
- Flex contact center
- Conversations
- Segment CDP
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive comms APIs
- Reliable infrastructure
- Global reach
- Good documentation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive at scale
- Complex pricing
- Steep learning curve
- Support tier-based
|
