| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source search engine optimized for instant search with typo-tolerance, faceting, and geo search out of the box. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (self-hosted) - $0.045/hr) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Typo tolerance
- Faceting
- Geo search
- Curation
- Synonyms
- Multi-tenant
- Vector search
- High availability
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Easy to set up
- Fast performance
- Good documentation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller community
- Fewer features than Algolia
- Cloud pricing can add up
- Limited analytics
|
