| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A CRM and financial planning platform designed for financial advisors that combines client management with planning tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($59-$139/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Financial CRM
- Financial planning
- Compliance
- Document management
- Marketing
- Reporting
- Risk analysis
- Client portal
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Combined CRM and planning
- Financial advisor focused
- Risk analysis tools
- Client portal
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited market awareness
- Smaller user base
- Basic interface
- Fewer integrations
|
