| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A leading workforce management and HCM platform offering payroll, time tracking, scheduling, and talent management for enterprise. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Workforce management
- Payroll
- Time tracking
- Scheduling
- Talent management
- HR service delivery
- Benefits
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong workforce management
- Time and scheduling leader
- Comprehensive HCM
- Good employee experience
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Long contracts
- Integration challenges
|
