| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A platform offering beautiful free high-resolution photos contributed by photographers worldwide under a permissive license. |
| Pricing |
Paid (Custom pricing) |
Free (Free) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Free photos
- High resolution
- API access
- Collections
- Editorial content
- Search
- Integrations
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Completely free
- High-quality photos
- Permissive license
- Huge library
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Attribution appreciated but not required
- Some oversaturated styles
- AI-generated content increasing
- Limited editorial categories
|
