| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Upfluence is an influencer marketing platform that helps brands find influencers among their existing customers and manage end-to-end campaigns. It integrates with e-commerce platforms for performance tracking. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Influencer search
- campaign management
- e-commerce integration
- affiliate management
- content collection
- analytics
- influencer payments
- email outreach
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Customer-to-influencer matching
- E-commerce integration
- End-to-end management
- Good search filters
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Pricing not transparent
- Interface could be smoother
- Search can return inconsistent results
|
