| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A no-code user onboarding and product adoption platform for creating in-app walkthroughs, checklists, and resource centers. |
| Pricing |
Paid (Custom pricing) |
Subscription ($89-$389/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product tours
- Checklists
- Resource centers
- Hotspots
- NPS surveys
- Analytics
- Segmentation
- No-code builder
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- No-code builder
- Good for startups
- Easy setup
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited customization
- Basic analytics
- Web only
- Feature set growing
|
