| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A product growth platform for building in-app experiences, tracking product analytics, and collecting user feedback without coding. |
| Pricing |
Paid (Custom pricing) |
Subscription ($249-$799/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- In-app experiences
- Product analytics
- NPS and surveys
- Feature tagging
- Segmentation
- A/B testing
- Checklists
- Resource center
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- No-code builder
- Good analytics
- Feature tagging
- Competitive pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Web only
- Chrome extension needed for building
- Some features in beta
- Learning curve
|
