| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A small business management platform that combines CRM with scheduling, billing, and client communication tools. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-$54/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Online scheduling
- Billing
- Client portal
- Marketing
- Lead capture
- Mobile app
- Payment processing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy scheduling integration
- Client portal
- Good for service businesses
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited CRM depth
- Basic features
- Primarily scheduling focused
- Limited integrations
|
