| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A white-label platform for agencies and media companies to sell digital solutions with built-in CRM and marketing tools. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- White-label CRM
- Sales intelligence
- Task management
- Snapshot report
- Marketplace
- Billing
- Client dashboard
- Reputation management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- White-label capability
- Built for agencies
- Marketplace of solutions
- Automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex platform
- Expensive
- Steep learning curve
- Niche market
|
