| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
The frontend deployment platform built for Next.js and modern web frameworks with edge functions and instant deploys. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$20/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Git deploys
- Preview deployments
- Edge functions
- Serverless functions
- Analytics
- Image optimization
- A/B testing
- Framework support
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Best Next.js hosting
- Instant deploys
- Great DX
- Edge network
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive for teams
- Vendor lock-in with Next.js
- Serverless limitations
- Build time limits
|
