| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Event-driven email and push notification platform for product and marketing teams with behavioral targeting. |
| Pricing |
Paid (Custom pricing) |
Subscription ($49-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Event-driven email
- Push notifications
- Workflows
- Segmentation
- A/B testing
- API
- Fusion data
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Event-driven approach
- Good for product teams
- Behavioral targeting
- Developer friendly
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller platform
- Limited features
- Niche use case
|
