| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Vidyard is a video hosting and analytics platform built for B2B sales and marketing teams. It enables personalized video creation, hosting, and detailed viewer engagement analytics for pipeline acceleration. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-59/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Video hosting
- recording & sharing
- personalized video
- viewer analytics
- CRM integrations
- video hubs
- chapters
- CTAs & forms
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent B2B video analytics
- CRM integrations
- Personalized video at scale
- Sales-focused features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Primarily B2B focused
- Limited editing
- Higher tiers are expensive
|
