| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern customer success platform with powerful productivity features, health scoring, and project management for CS teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($150-$400/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Customer health
- Project management
- Playbooks
- NPS tracking
- Docs and notes
- Integrations
- Analytics
- Automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modern UI
- Good project management
- Powerful automation
- Developer-friendly
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Newer platform
- Smaller ecosystem
- Complex for simple use cases
|
