| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one CRM that unifies sales, marketing, and support teams with AI-powered insights and automation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$42/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales automation
- Marketing automation
- Help desk
- Project management
- Inventory management
- AI calculus
- Customer portal
- Document management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good value for money
- Comprehensive feature set
- Open source edition available
- Strong customization
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface can be complex
- Steeper learning curve
- Mobile app needs improvement
- Support response times vary
|
