| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A high-performance cloud computing platform with bare metal, cloud compute, and managed services across global locations. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use ($2.50-$1000+/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cloud compute
- Bare metal
- Managed databases
- Kubernetes
- Object storage
- Block storage
- Load balancers
- DDoS protection
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Competitive pricing
- Global locations
- Bare metal options
- Simple interface
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller ecosystem
- Less community resources
- Fewer managed services
- Support can be slow
|
