| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Waalaxy is a LinkedIn and email outreach automation tool that helps sales teams prospect and engage leads through multi-channel sequences. It offers a Chrome extension for easy LinkedIn automation with CRM-like features. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-80/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- LinkedIn automation
- email sequences
- multi-channel campaigns
- CRM features
- templates
- lead import
- cloud-based automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy LinkedIn automation
- Good multi-channel sequences
- Affordable
- Cloud-based operation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited to LinkedIn and email
- Can trigger LinkedIn restrictions
- Basic reporting
|
