| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise digital adoption platform that overlays guidance, automation, and analytics on top of any software application. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Digital adoption
- Walk-thrus
- SmartTips
- Launchers
- Analytics
- Surveys
- Task automation
- Workstation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful enterprise DAP
- Works on any web app
- Good analytics
- Automation capabilities
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Requires dedicated admin
- Heavy impact on page performance
|
