| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Wave.video is an online video platform for creating, editing, and hosting marketing videos. It combines a video editor with a stock library, live streaming capabilities, and video hosting features. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-48/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Video editor
- stock library
- live streaming
- video hosting
- thumbnail maker
- video calendar
- auto-captions
- multi-format resize
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one video platform
- Good stock library
- Live streaming included
- Video hosting
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Free plan is limited
- Can be slow
- Advanced editing is basic
|
