| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting. |
| Pricing |
Paid (Custom pricing) |
Paid ($199-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cross-channel reporting
- automated reports
- custom branding
- 40+ integrations
- report templates
- data blending
- live dashboards
- API access
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great for marketing agencies
- Beautiful report templates
- Easy automation
- Good white-labeling
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Limited to marketing data
- Basic data manipulation
- Fewer integrations than some competitors
|
