| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A digital adoption platform providing interactive walkthroughs, knowledge base, and analytics for enterprise applications. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Interactive walkthroughs
- Task lists
- Smart tips
- Knowledge base
- Analytics
- Multi-format export
- Segmentation
- Auto translation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good walkthroughs
- Multi-format content
- Enterprise-grade
- Auto translation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Enterprise-only
- Feature-heavy
|
