| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Browser-based video meeting platform requiring no downloads with embeddable video API for developers. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-14.99/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- No downloads
- Embeddable
- Rooms
- Screen sharing
- Recording
- Breakout groups
- API
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- No downloads needed
- Simple to use
- Embeddable API
- Good quality
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free participants
- Fewer features
- Smaller platform
|
