| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A visual workspace for thinking and collaboration with flowcharts, wireframes, mind maps, and documents. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$12/editor/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Flowcharts
- Wireframes
- Mind maps
- Documents
- AI features
- Templates
- Real-time collaboration
- Sticky notes
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean intuitive interface
- Fast to use
- Multiple diagram types
- AI-powered suggestions
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free plan
- Fewer integrations
- Basic wireframing
- No advanced prototyping
|
